Tag: purchase

  • Coinbase Partners with Mastercard to Revolutionize NFT Purchase Experience

    Coinbase Partners with Mastercard to Revolutionize NFT Purchase Experience

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    On January 18, Coinbase, the US largest
     
     cryptocurrency exchange 
    , announced a partnership with Mastercard, a global payment giant, to classify NFTs as digital goods in order to allow a wider group of consumers to buy non-fungible tokens. With the announcement, coming soon Coinbase will transform a new way to pay using Mastercard cards.

    Coinbase recently announced ‘Coinbase NFT,’ a peer-to-peer marketplace, which enables minting, buying, showcasing, and discovering NFTs easier. The partnership with Mastercard will therefore enable Coinbase to offer a better customer experience on the Coinbase NFT marketplace. The exchange is working to find ways to bring such opportunities to the wider ecosystem through Mastercard’s global network. Coinbase applauds Mastercard’s leadership on this matter to make it as easy as possible to purchase and sell NFTs.

    Prakash Hariramani, the head of
     
     Payments 
    and Financial Hub at Coinbase, talked about the development and said that Coinbase’s mission is to increase economic freedom in the globe. He stated that by enabling more users to join the creator economy and profit from their work, NFTs have a vital role to play in this mission. He, however, identified that buying an NFT remains a complex experience for many users. He disclosed that Coinbase is working on simplifying the user experience to allow more people to join the NFTs community. Hariramani elaborated that just the way the exchange helped millions of people access Bitcoin in an easy and trusted manner, it is working on doing the same for NFTs.

    Coinbase Is Doubling Down on NFTs Efforts

    The development by Coinbase to embrace partnership with Mastercard comes at a time when NFT trading activity has been increasing substantially. Last year, NFTs demand skyrocketed significantly with around 280,000 unique sellers and buyers trending by the end of August. In October last year, Coinbase announced the launch of its Coinbase NFT marketplace to allow users to mint, buy, and showcase NFTs. The initial launch supports Ethereum-based ERC-721 and ERC-1155 standards, but the exchange has plans to enable multi-chain support in the near future.

    NFT artists have revolutionized the traditional art world. Industries like music, gaming, and fashion are recognizing the power of NFTs to unlock new forms of creativity and ownership. Coinbase is therefore making NFTs more accessible by developing user-friendly interfaces that put the complexity behind the scenes. The crypto exchange added social features that open new avenues for discovery and conversation. Coinbase remains dedicated to growing the creator community exponentially, which is a win-win for artists and fans. In this way, the Coinbase NFT is positioning itself as a peer-to-peer marketplace whose filters are based on the users’ interests.

    On January 18, Coinbase, the US largest
     
     cryptocurrency exchange 
    , announced a partnership with Mastercard, a global payment giant, to classify NFTs as digital goods in order to allow a wider group of consumers to buy non-fungible tokens. With the announcement, coming soon Coinbase will transform a new way to pay using Mastercard cards.

    Coinbase recently announced ‘Coinbase NFT,’ a peer-to-peer marketplace, which enables minting, buying, showcasing, and discovering NFTs easier. The partnership with Mastercard will therefore enable Coinbase to offer a better customer experience on the Coinbase NFT marketplace. The exchange is working to find ways to bring such opportunities to the wider ecosystem through Mastercard’s global network. Coinbase applauds Mastercard’s leadership on this matter to make it as easy as possible to purchase and sell NFTs.

    Prakash Hariramani, the head of
     
     Payments 
    and Financial Hub at Coinbase, talked about the development and said that Coinbase’s mission is to increase economic freedom in the globe. He stated that by enabling more users to join the creator economy and profit from their work, NFTs have a vital role to play in this mission. He, however, identified that buying an NFT remains a complex experience for many users. He disclosed that Coinbase is working on simplifying the user experience to allow more people to join the NFTs community. Hariramani elaborated that just the way the exchange helped millions of people access Bitcoin in an easy and trusted manner, it is working on doing the same for NFTs.

    Coinbase Is Doubling Down on NFTs Efforts

    The development by Coinbase to embrace partnership with Mastercard comes at a time when NFT trading activity has been increasing substantially. Last year, NFTs demand skyrocketed significantly with around 280,000 unique sellers and buyers trending by the end of August. In October last year, Coinbase announced the launch of its Coinbase NFT marketplace to allow users to mint, buy, and showcase NFTs. The initial launch supports Ethereum-based ERC-721 and ERC-1155 standards, but the exchange has plans to enable multi-chain support in the near future.

    NFT artists have revolutionized the traditional art world. Industries like music, gaming, and fashion are recognizing the power of NFTs to unlock new forms of creativity and ownership. Coinbase is therefore making NFTs more accessible by developing user-friendly interfaces that put the complexity behind the scenes. The crypto exchange added social features that open new avenues for discovery and conversation. Coinbase remains dedicated to growing the creator community exponentially, which is a win-win for artists and fans. In this way, the Coinbase NFT is positioning itself as a peer-to-peer marketplace whose filters are based on the users’ interests.

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  • Coinbase and Mastercard partner to revolutionize NFT purchase experience | by Coinbase | Jan, 2022

    Coinbase and Mastercard partner to revolutionize NFT purchase experience | by Coinbase | Jan, 2022

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    Coinbase

    By Prakash Hariramani, Senior Director, Product

    Our mission at Coinbase is to increase economic freedom in the world. By enabling more people to join the creator economy and profit from their work, NFTs (Non-Fungible Tokens) have an important role to play in this mission. However, the experience of purchasing an NFT remains complex for many users.

    Coinbase wants to simplify the user experience to allow more people to join the NFTs community. Just as we helped millions of people access Bitcoin for the first time in an easy and trusted way, we want to do the same for NFTs.

    That’s why we’re working with Mastercard to classify NFTs as “digital goods”, allowing a broader group of consumers to purchase NFTs. And, coming soon we’ll “unlock” a new way to pay using Mastercard cards.

    Coinbase recently announced Coinbase NFT, a peer-to-peer marketplace that will make minting, purchasing, showcasing, and discovering NFTs easier. Thanks to our work with Mastercard, we’ll be able to provide a better customer experience on Coinbase NFT, and plan on working to find ways to bring this opportunity to the broader ecosystem through Mastercard’s scale and global network.

    We applaud Mastercard’s leadership on this issue to make it as easy as possible to buy an NFT and make sure it’s the best consumer experience. The NFT revolution is just beginning.

    To learn more, please visit Mastercard’s Newsroom for a blog post and Q&A on our NFT strategy.

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