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Tag: digital

  • MYMEDIA Digital Rebrands into RFOX MEDIA in Myanmar Following RedFOX Labs Acquisition | by Bit Media Buzz | Sep, 2021

    MYMEDIA Digital Rebrands into RFOX MEDIA in Myanmar Following RedFOX Labs Acquisition | by Bit Media Buzz | Sep, 2021

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    Bit Media Buzz

    MANILA, Philippines — MYMEDIA Digital, the largest digital marketing platform in Myanmar, has rebranded into RFOX MEDIA, the new media venture that acts as the brand and marketing division for the blockchain-driven ecosystem created by Southeast Asia-based venture builder RedFOX Labs. The rebrand follows RedFOX Labs’ acquisition of MYMEDIA in February 2021.

    The new RFOX MEDIA venture strengthens MYMEDIA’s market-leading platform, which connects consumers directly to brands and influencers across food, fashion, sport, and entertainment. Advertisers that have worked with MYMEDIA include global brands such as Samsung, Huawei, Nestle, Lenovo, Grab, Oppo, Realme, VIVO, and GrandRoyal. The MYMEDIA Facebook page, which also reflects the rebrand to RFOX MEDIA, together with all social media channels and websites, have 13 million followers and 40-million-page impressions, driven by 20 million minutes of viewed video footage per month and other content that extends its reach to 30 million users per month.

    Digital media marketing leader in Myanmar and Southeast Asia

    As part of the rebranding and further integration within the RFOX ecosystem, RFOX MEDIA has launched a new dual-language website in Burmese and English, reflecting both its status as the digital marketing leader in Myanmar and its next phase of growth into different parts of the world, with an initial focus on Southeast Asia as a fast-growing regional hub. The expansion plans for RFOX MEDIA will drive further growth to the already-impressive social media metrics that it has gained in just one country so far.

    Partnerships for games, e-commerce, digital finance and more

    Amid projected international growth, RFOX MEDIA continues its work of maintaining market leadership in Myanmar by leveraging many products and services from the RFOX ecosystem. Earlier this month, RFOX MEDIA introduced RFOX Run, an upcoming jump-and-run casual game in Myanmar that will debut a new gaming rewards model called Play-to-Eat, an innovation on the increasingly popular Play-to-Earn model. Through Play-to-Eat, all winning players from Myanmar can soon get free food vouchers that they can redeem on foodpanda, the leading food delivery service in Myanmar.

    Expect more innovations of this nature as RFOX MEDIA helps expand the utility of the RFOX token through partnerships for games, e-commerce, digital finance, and more industries, as well as through new solutions like the upcoming RFOX TV streaming service.

    Rene Heumueller, COO of RFOX MEDIA, commented:

    “I’m extremely happy to be part of RedFOX Labs as we build out RFOX MEDIA. I am passionate about building products and services that improve people’s lives, and this is the right place to be. The RFOX MEDIA team is built on the back of the existing team of MYMEDIA and pulls on years of experience and a library of content. This gives us a strong head start we need in a fiercely competitive landscape, especially as we expand our operations internationally.”

    Ben Fairbank, CEO and Co-founder of RedFOX Labs, commented:

    “The rebranding of MYMEDIA into RFOX MEDIA is the initial step towards applying our expertise in scaling technology and building integrations and interoperability, providing exponential value to a digital marketing platform that is ready to expand into Southeast Asia and beyond.

    Our acquisition of MYMEDIA earlier this year allows us to build out equivalent platforms in other countries in Southeast Asia, leveraging a Rolodex of global advertisers already using MYMEDIA who are chomping at the bit to get exposure in the region. Southeast Asia has 360 million internet users, including 104 million aged between 25 to 34 — the most valuable age group to major advertisers.”

    About RedFOX Labs

    RedFOX Labs is a Southeast Asian venture builder that identifies and builds successful business models for the region’s markets. It is focused on unlocking the true market value of the Southeast Asian digital economy for high consumer demand services such as e-commerce, e-media, e-travel, and esports/gaming and focuses on adding value to the digital economy using emerging technologies such as blockchain. As a company, its value is tradable through its native token ($RFOX).

    RedFOX Labs Official Channels:

    Buy RFOX: https://www.redfoxlabs.io/rfox

    Website: https://www.redfoxlabs.io

    Facebook: https://www.facebook.com/redfoxlabs.io

    Twitter: https://twitter.com/redfoxlabs_io

    YouTube: https://www.youtube.com/channel/UCjSvr6RFSMlN00mWRiU0mSQ

    RFOX Games Twitter: https://twitter.com/RFOX_GAMES

    KOGS Twitter: https://twitter.com/KOGS_GG

    KOGS Facebook: https://www.facebook.com/kogs.gg/

    KOGS Discord: https://discord.gg/5kNdg7U9bU



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  • Interested in DeFi and Ethics? Marhaba DeFi speakers featured at Islamic Fintech Leaders Forum 2021 and Digital Banking: The Way Forward | by Bit Media Buzz | Aug, 2021

    Interested in DeFi and Ethics? Marhaba DeFi speakers featured at Islamic Fintech Leaders Forum 2021 and Digital Banking: The Way Forward | by Bit Media Buzz | Aug, 2021

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    Bit Media Buzz

    For ethics-based investment enthusiasts, here are two events to check out, solely because speakers from the first Shariah-compliant DeFi project, MRHB DeFi will be speaking there.

    Islamic Fintech Leaders Forum 2021

    To access event platform:

    More info on event: https://emnesevents.com/fintech-islamic-leaders-forum/

    Spotlight on:

    MRHB DeFi’s Chairman of Shariah Board, Dr. Farrukh Habib, who will be holding a blockchain panel discussion today 25th August at 12:05 PM (UAE Time) at Islamic Fintech Leaders Forum, and Shariah Leaders Discussion session at 04:00 PM (UAE Time).

    And MRHB DeFi’s Chairman of Governance Board, Khalid Howlader, who is also the Senior Managing Director and Head of Credit & Sukuk for R.J. Fleming & Co. for institutional and sovereign clients. With his global perspectives, he is a recognised authority in his field and has addressed investors worldwide as well as audiences at the World Bank, IMF, ECB and IIF.



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  • Ghana’s vice president declares Africa should embrace digital currencies

    Ghana’s vice president declares Africa should embrace digital currencies

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    Ghana’s vice president Dr. Mahamudu Bawumia believes that African governments need to embrace digital currencies to facilitate trade throughout the continent.

    As reported by Ghanaweb Bawumia outlined his argument during the Fifth Ghana International Trade and Finance Conference, which boasted the theme of “Facilitating Trade and Trade-Finance in AfCFTA; The Role of the Financial Services Sector.” He argued that trade between African countries demands a “single central payment” system. Currently, moving goods over African borders is costly and time-consuming. A digital payments system, Dr. Bawumia believes, would rectify these issues.

    Related: Can blockchain make a difference? Africa sees vast monetary potential

    “Digitization has also become one of the most consequential policies of the Nana Akufo-Addo government,” said Dr. Bawumia.

    “When the scourge of the COVID-19 pandemic hit and forced many economies into partial and total lockdowns, it reinforced the need to pursue digitization.”

    The Vice President also discussed Ghana’s recent payment initiatives, such as Mobile Money Interoperability. Dr. Bawumia notes these services have “shown that more people can be financially included, and this needs to be rolled out across Africa to ensure the growth of the AfCFTA vision.”

    Related: Tanzanian president urges central bank to prepare for crypto

    Earlier this year, The Bank of Ghana (BoG) revealed it has a central bank digital currency (CBDC) in development. Dr. Bawumia noted the bank’s intent and believes it will bring the country credibility in the digital space.

    African countries have long been exploring crypto and other forms of digital currency. Nigeria is planning its own CBDC called GIANT, set to launch this October, even after its central bank banned financial institutions from working with crypto exchanges. Tanzania, which banned cryptocurrencies back in 2019, has plans to reverse its course and implement crypto-positive regulation after its President, Samia Suluhu Hassan, spoke favorably of Bitcoin.

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  • Socios partners with Turkish soccer club union to explore digital revenue models

    Socios partners with Turkish soccer club union to explore digital revenue models

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    The soccer world continues to seek out new revenue models amid the coronavirus pandemic, which saw the suspension of league matches in some countries, and new partnerships form to find sustainable answers in the digital space.

    Representing soccer clubs playing in the Süper Lig, Turkey’s primary soccer league, the Turkish Union of Clubs has partnered with fan engagement platform Socios.com to promote innovation in the country’s soccer landscape, according to a July 1 announcement.

    “Few countries in the world match the unique passion that Turks feel for the game of football,” Socios and Chiliz CEO Alex Dreyfus told Cointelegraph:

    “This partnership will benefit the entire Turkish football ecosystem in a critical moment for the industry, in which it is crucial for sports properties to shift their fans’ role from passive to active.”

    Socios already launched fan tokens for six Turkish soccer teams playing across different leagues. Along with over 40 global sports organizations, Turkey’s Alanyaspor, Bursaspor, Galatasaray, Göztepe, İstanbul Başakşehir and Trabzonspor are using fan tokens and Socios’ voting and reward app to engage and monetize their fans.

    Related: Crypto fan tokens a mixed bag for game-deprived soccer fans

    The new partnership makes the sports-focused blockchain company the fan engagement partner of the Union of Clubs. Socios will help the union to apply new technologies to Turkish professional clubs to improve fan engagement, generate new revenue models and increase financial sustainability.

    As part of the deal, the Union of Clubs and Socios.com will co-host a number of workshops and seminars to engage the industry’s main players in conversations around the latest trends affecting the business of football, the announcement reads.

    Ticket sales and streaming deals account for a big part of revenue for the soccer industry. Since the games are either suspended for a period of time or played without a full audience in most leagues during the pandemic, clubs are in need of fresh business models. Clubs see fan tokens as a strategic move to enhance their digital presence and stay closer to fans.